Privacy Policy

Privacy Policy

1. Introduction

Designers 4 Less ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit or purchase from our website.

We comply with the EU General Data Protection Regulation (GDPR) and applicable UAE data protection laws.

2. Information We Collect

We collect the following personal data:

  • Identity data — name, username, date of birth
  • Contact data — email address, phone number, delivery address
  • Transaction data — purchase history, payment details
  • Technical data — IP address, browser type, device information
  • Marketing data — your preferences for receiving marketing from us
  • UGC data — photos and videos you voluntarily submit to us

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil your orders
  • Send order confirmations and delivery updates
  • Manage your store credit and loyalty rewards
  • Send marketing communications (only with your consent)
  • Use UGC content you submit in our marketing materials (only with your explicit consent)
  • Improve our website and customer experience
  • Comply with legal and tax obligations

4. Legal Basis for Processing (GDPR)

We process your data under the following legal bases:

  • Contract — to fulfil your order
  • Legitimate interest — to improve our services
  • Consent — for marketing emails and UGC usage
  • Legal obligation — for VAT and tax compliance

5. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Shipping carriers (DHL, FedEx, UPS) to deliver your order
  • Payment processors to handle transactions securely
  • Email marketing platforms (e.g. Klaviyo) to send communications
  • Tax compliance services (e.g. Taxually) for VAT obligations
  • Legal authorities if required by law

6. UGC Content

When you submit photos or videos to Designers 4 Less:

  • You grant us a non-exclusive, royalty-free licence to use your content in our marketing
  • We will always credit you where possible
  • You may withdraw consent at any time by contacting us
  • We will never sell your UGC to third parties

7. Cookies

Our website uses cookies to:

  • Remember your preferences
  • Analyse website traffic
  • Enable marketing and retargeting ads

You can manage cookie preferences in your browser settings or via our cookie consent banner.

8. Data Retention

We retain your personal data for as long as necessary to:

  • Fulfil your orders and manage your account
  • Comply with legal and tax obligations (minimum 7 years for financial records)
  • After this period your data will be securely deleted

9. Your Rights (GDPR)

As an EU customer you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data ("right to be forgotten")
  • Object to processing
  • Withdraw consent at any time
  • Lodge a complaint with your local data protection authority

To exercise any of these rights contact us at info@designers4less.com

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All payment transactions are encrypted and processed securely.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a notice on our website.

12. Contact Us

For any privacy related questions or requests:

📧 info@designers4less.com   📞 +971 55 588 3036   🌐 www.designers4less.com